The holiday season is often thought as the worst time of year to sell your home. But, it isn’t all bad. With more serious buyers and fewer homes on the market, it can actually work out in your favor. However, only sell during the holiday season if you are absolutely serious. If you do conclude that you MUST sell your home, here are some tips to help get your home sold:
Decorate, but don’t go overboard.
Do you love to “deck the house” in holiday decorations right after Thanksgiving? If so, remember to keep it tasteful and minimal. If you are going to list your home, try to stick to a Christmas tree, plus a few other décor items – wreath and garland. Going overboard with decorations can take away from the stand-out features of your home.
Price to sell.
You likely won’t be able to list your home for the same price during the holiday season as you would during the spring. While this is unfortunate, it is essential to competitively price your home from the start. Pricing right will attract buyers, while a high list price will drive buyers away.
Increase curb appeal.
Driving up, the outside of your home is the first thing a buyer will see. To ensure the tour continues inside, consider cleaning up the outside of your home – clean out the gutters, rake the leaves, sweep the porch and sidewalk, etc. If you want, you can also add a holiday touch by adding lights or a wreath to your front door.
Take professional listing photos.
Online listing photos are quite literally the first impression a buyer will have of your home. To “wow” potential buyers, hire a professional photographer to take high-quality listing photos. The professionals know how to capture the best light and angles of your home.
Utilize ALL marketing resources.
Use every marketing tool in the toolbox to showcase your property to potential buyers. This can include but is not limited to, marketing flyers, videos, social media and more.
Create a cozy and inviting environment.
What can you usually expect during the holiday season? Cold weather. To give potential buyers an escape from the cold, create a warm, cozy and inviting environment within your home – light your fireplace before you leave, place decorative pillows and blankets on furniture and ensure your thermostat is set to a warm (not hot) temperature.
All of these tips will help your home sell quickly and for top-dollar during an otherwise “cool” selling season.
Are you considering selling your Austin area home this coming season? We would be honored to help! Give us a call today!